About Strolz Lech
Strolz is a family-owned Austrian institution that has been outfitting skiers for over a century. Their Lech am Arlberg flagship store on the main village street is a seven-floor destination that combines premium ski rental, expert boot fitting, a full sports shop, and a curated fashion department under one roof. The Strolz name is synonymous with quality on the Arlberg, and their custom-made ski boots have earned a devoted following among serious skiers who demand precision fit.
The rental department carries current-season equipment from top brands including Atomic, Blizzard, Head, and Völkl, covering everything from all-mountain carvers to touring setups and children's gear. Their professional ski service team handles edge tuning, base repair, and hot waxing, while the heated ski depot offers overnight storage with boot drying — a luxury after a long day on the Ski Arlberg circuit. Strolz also provides hotel delivery, alteration tailoring, and personal shopping services.
What truly distinguishes Strolz is their heritage of craftsmanship and personalised attention. Each customer receives individual guidance from staff who understand Arlberg conditions intimately, and their boot-fitting expertise — honed over four generations — is regarded as some of the best in the Alps. The store's elegant interior and designer sportswear collections make it as much a destination for après-ski browsing as for rental equipment.
