About Vicious Cycle and Snow
Vicious Cycle and Snow is a locally owned bike and snow sports shop with locations in Jasper, Hinton, and St. Albert, Alberta. The Jasper store on Connaught Drive serves as the town's dedicated cycling hub, offering a wide selection of mountain bike and e-bike rentals alongside ski and snowboard sales and service during the winter season.
In summer, the shop rents front-suspension and full-suspension mountain bikes, e-bikes, and cruiser bikes, with sizing available for adults and older children. They also stock cycling accessories, hydration packs, and trail maps for Jasper's extensive network of singletrack and multi-use trails. Winter brings a shift to ski and snowboard tuning, waxing, binding adjustments, and equipment sales, making them a year-round destination for active visitors and locals alike.
Vicious Cycle's staff are avid riders and skiers who know Jasper's trails and terrain intimately — they can point you to the best singletrack for your skill level or recommend the right wax for current snow conditions at Marmot Basin. The shop's multi-location model means they carry broader inventory than a typical small-town bike shop, and their Hinton location is convenient for visitors arriving from Edmonton who want to gear up before entering the park.











