About Valhalla Pure Outfitters Revelstoke
Valhalla Pure Outfitters Revelstoke is a full-service ski shop and outdoor store located at 213 MacKenzie Avenue in downtown Revelstoke. Started in 2008 by owner Emma Mathieson — who holds degrees in Business Management and Adventure Tourism — VPO Revelstoke is the only female-owned ski shop and outdoor store in town, bringing a fresh perspective to a traditionally male-dominated industry while maintaining the deep technical expertise that serious mountain athletes demand.
The shop carries a carefully curated selection of alpine touring, backcountry, and freeride equipment from premium brands including Black Crows, DPS Skis, Moment, Atomic, and Dynafit. As a designated Dynafit Concept Center and North American Competence Centre, VPO Revelstoke is one of the foremost destinations for touring and backcountry ski setups in the region. Their professional boot fitting service is available by appointment, ensuring customers leave with gear that performs in Revelstoke's demanding terrain.
What distinguishes VPO from the resort rental shops is their focus on the backcountry and touring segment — the gear that matters when you're skinning up a ridge in the Selkirk Mountains or dropping into an untracked powder field. Open Monday to Saturday from 9:30 AM to 7 PM and Sundays from noon to 5 PM, the shop is a gathering point for Revelstoke's tight-knit backcountry community and a trusted resource for visiting riders looking to explore beyond the resort boundaries.
