About Sunshine Hakuba Rental
Sunshine Hakuba Rental is a budget-friendly ski and snowboard rental shop that has been serving Hakuba Valley visitors since 2009. Operating from two locations — a Station Front Store beside Hakuba Station and a Goryu Store near the Hakuba47 and Goryu ski areas — the shop specialises in making snow sports accessible and affordable for international guests. Multilingual service in English, Japanese, Traditional Chinese, and Cantonese reflects the diverse clientele that Hakuba attracts each winter season.
The rental lineup covers complete ski and snowboard packages including boards or skis, boots, and poles, with standard adult sets starting from 5,000 yen per day and premium gear from 7,500 yen. They also rent outerwear — jackets, pants, helmets, and wrist guards — which is a practical option for travellers who want to avoid checking bulky snow gear on flights. A complimentary shuttle and pickup service covers six major Hakuba resorts including Happo-one, Goryu, Hakuba47, Tsugaike Kogen, Iwatake, and Sanosaka, so guests are collected from their accommodation and delivered to the slopes fully equipped.
Sunshine Hakuba is particularly well suited to beginners and intermediate riders who want reliable, well-maintained gear without paying premium-shop prices. Their no-charge policy for equipment collected after 2 PM on the rental day adds flexibility for guests arriving on afternoon trains. With 15 years of operation and a loyal following among repeat visitors, the shop has earned its reputation as Hakuba's best-value rental option for international travellers on a snow holiday budget.
