About Prior Snowboards & Skis
Prior Snowboards & Skis is a Whistler-based manufacturer that designs and handcrafts premium snowboards, skis, and splitboards right in their workshop at 104-1410 Alpha Lake Road in Function Junction. Unlike every other ski shop in Whistler that stocks mass-produced equipment from global brands, Prior builds their boards and skis from scratch on-site — making them one of the few vertically integrated ski and snowboard makers in North America and a genuine piece of Whistler's mountain culture.
Their product line includes powder-specific snowboards, all-mountain skis, freeride boards, and splitboards, all built with a focus on the deep snow and steep terrain that defines the Coast Mountains. Prior also offers custom builds where customers can specify flex patterns, graphics, and dimensions tailored to their riding style and local conditions. The Function Junction showroom doubles as a factory tour destination where visitors can watch boards being pressed and finished.
What makes Prior unique in Whistler's saturated ski shop market is authenticity — this is gear made by riders, for riders, in the mountains where it will be used. Their boards have developed a cult following among local riders and backcountry enthusiasts who value the performance advantage of a hand-tuned, locally made product over a mass-market alternative. Open Monday to Friday from 9 AM to 5 PM, the showroom is a destination for gear enthusiasts who appreciate craftsmanship as much as performance.
