About Element3 Sportshop
Element3 is a premium sports rental and retail shop in Kitzbühel, Austria, founded and run by Markus Noichl — a multiple Ironman finisher, paragliding World Cup champion, and Everest summiteer. With two locations in the heart of town, Element3 has built a reputation as the number-one address for active holidaymakers looking for top-tier ski and bike equipment in the legendary Hahnenkamm region.
Winter offerings include premium ski and snowboard rentals from brands like Van Deer, Black Crows, Dynastar, and Kästle, complete with professional binding adjustment and tuning. Cross-country sets for both classic and skating techniques are also available. In summer, the focus shifts to e-bike and mountain bike rentals, backed by the same level of expert service and professional maintenance that defines the winter operation. Both locations feature full-service workshops for tuning and repairs.
What distinguishes Element3 from the larger chain rental shops in Kitzbühel is the owner's genuine passion for adventure sport and personal involvement in equipment selection. Every rental is set up with race-level attention to detail, and the staff draw on deep local knowledge to recommend the best terrain for each guest's ability level. Online pre-booking earns a 20 per cent discount.
