About Venture Sports Vail
Venture Sports has been outfitting Vail skiers from their prime location in Lionshead Village since 1969, making them one of the longest-running independent rental operations in the valley. Their shop sits just 50 yards from the Eagle Bahn Gondola — close enough that you can see the lift from the front door — which means guests can walk directly from their fitting appointment to the base area without wrestling gear through parking lots or shuttle buses. Over five decades of serving Vail visitors has given the Venture Sports team an unmatched depth of local expertise.
The winter rental fleet is built around performance, with a heavy emphasis on demo-level equipment from brands like Völkl, Blizzard, Nordica, and K2. Rather than stocking large quantities of entry-level gear, Venture Sports focuses on mid-range to premium packages that deliver noticeably better performance on Vail's legendary Back Bowls and Blue Sky Basin terrain. Expert boot fitting is the shop's calling card — their certified fitters use custom footbeds, heat moulding, and shell modification to ensure every boot performs like it was made for the wearer. Snowboard packages and telemark setups round out the winter offerings.
Summer brings a fleet of high-end mountain bikes, e-bikes, and road bikes suited to the extensive trail networks and paved paths that crisscross the Vail Valley. The bike mechanics who maintain the rental fleet also run a full-service repair shop for guests who bring their own bikes. Trail recommendations are freely shared by staff who ride the local trails daily. With their legendary boot fitting, premium demo fleet, and irreplaceable Lionshead location, Venture Sports remains the go-to choice for serious skiers and riders who refuse to compromise on equipment quality.
