About Stoked Sports Shop & Rental
Stoked is an independent sports shop and rental centre on Bahnhofstrasse in the heart of Zermatt, combining a premium ski and snowboard rental fleet with one of the resort's most respected boot-fitting studios. Founded in the late 1890s as a local outfitter, the shop has evolved into a go-to destination for serious skiers who want gear that performs on the Matterhorn's demanding terrain.
The rental lineup covers alpine skis, snowboards, touring setups, and cross-country equipment, with every pair of rental boots fitted with Sidas insoles — a service unique to Stoked in Zermatt. Their boot-fitting team includes technicians who work with World Cup and Olympic racers, bringing that same precision to recreational visitors. Demo skis from premium brands let guests test high-end models before committing to a purchase.
What sets Stoked apart is the depth of expertise under one roof: ski school, boot lab, rental counter, and retail shop all operate from the same Bahnhofstrasse location, so instructors and technicians collaborate to match each guest with the ideal setup. The shop's central position — steps from both the Sunnegga Express and the main village — makes pick-up and drop-off effortless.
