About FB Freeride
FB Freeride has been outfitting winter sports enthusiasts in Morzine since 1955, making it one of the oldest independent ski shops in the French Alps. Located at the foot of the Pleney slopes in the heart of the Portes du Soleil, the shop draws on nearly seven decades of hands-on expertise in ski and snowboard equipment. Their compact, specialist approach stands in contrast to the larger chain stores, focusing on personalised advice and high-end gear selection.
Rental equipment is organised into four performance tiers — Adrenaline, Intense, Active, and Relaxation — so every guest from cautious first-timer to hard-charging freerider gets appropriately matched gear. The shop stocks premium brands including Rossignol, Dynastar, Volkl, Lange, and Swiss-made XO, and carries a full accessories range of boots, helmets, goggles, gloves, and avalanche safety equipment. A professional maintenance bay fitted with Wintersteiger machines handles edge sharpening, waxing, binding adjustments, and boot modifications on the spot.
Customer reviews consistently praise FB Freeride for rapid same-day repairs and the team's willingness to accommodate walk-ins without advance bookings. The shop runs extended winter hours from 8:15 AM to 7:00 PM non-stop, so guests arriving late can still get fitted before dinner. In summer the store transitions to mountain bike rentals and used bike sales, keeping the doors busy year round. For skiers and riders who value expert knowledge over commercial scale, FB Freeride remains Morzine's trusted independent choice.
