About Cherri Pow Hire
Cherri Pow Hire is one of Jindabyne's most established snow sports rental businesses, holding the distinction of being Australia's first dedicated snowboard hire shop when it opened over thirty years ago. Located in the Old Town Centre on the main strip of Jindabyne, Cherri Pow has evolved from its snowboard-only origins into a full-service ski and snowboard rental operation while retaining its rider-culture roots and deep expertise in board sports. The shop's longevity in a competitive market speaks to a loyal customer base built on fair pricing, quality gear, and knowledgeable staff.
The hire fleet covers the full spectrum — from beginner ski and snowboard packages through to high-performance demo gear for experienced riders. Equipment is maintained to a high standard, with edges and bases tuned between rentals, and the fitting process is handled by staff who understand the nuances of boot fit, binding setup, and board selection. Beyond hire, Cherri Pow operates a retail arm stocking premium snow brands for outerwear, accessories, and hardgoods, making it a one-stop shop for visitors gearing up before heading to Perisher, Thredbo, or Charlotte Pass.
What gives Cherri Pow its edge is the authenticity. This is not a corporate chain or a resort-affiliated rental desk — it's an independent, rider-owned shop where the staff actually ride the mountains they're sending you to. That translates into honest gear recommendations, insider knowledge on current snow conditions, and a vibe that resonates with the snowboard and freeski community. For visitors who value supporting local businesses and want to hire from people who genuinely live the sport, Cherri Pow is a Jindabyne institution.
