About Board Stiff Touring Co.
Board Stiff Touring Co. is a downtown Fernie action-sports shop on 2nd Avenue that has carved out a loyal following for its backcountry touring expertise and distinctly Canadian product curation. The shop stocks mostly Canadian-made gear lines — a deliberate brand identity choice that resonates with the independent spirit of the Elk Valley riding community.
In winter, the focus is on ski and snowboard rentals, splitboard and touring equipment, and a full tune shop handling edge work, base repair, and waxing. The staff ride the same terrain they outfit customers for, so advice on gear selection for Fernie's steep glades and open bowls is grounded in first-hand experience. When the snow melts, the shop pivots to stand-up paddleboard, skateboard, and disc golf rentals, keeping adventure seekers equipped year-round.
Board Stiff has earned a 94-percent recommendation rate across review platforms, reflecting consistently strong service and an unpretentious, rider-first culture. The downtown location on Fernie's main commercial strip makes it an easy stop for visitors staying in town, and the knowledgeable team is happy to spend as long as it takes matching riders to the right board or ski setup.
